EQC Media

Engaging Content

What Makes a Good Content?

What makes a good content attractive and share-worthy?

The first question to ask yourself is: Why am I creating content?

As a content creator, you need to understand that your audience can’t read your mind. You have to make sure that your content is relevant, interesting and informative.

Content marketing is all about creating and sharing relevant and valuable information with your target audience.

A good content has the following characteristics:

Relevant

It’s relevant to your target audience. If it isn’t, then why would they care about it? To make sure that your content is relevant, do some research and get to know your readers better.

Interesting

It’s interesting. If it isn’t interesting for anyone, then why would anyone read it? Your content should be engaging enough so that people will want to share it on social media or bookmark it for later reading.

Informative

It’s informative. People don’t share boring stuff! They want something worth reading and sharing with their friends and colleagues who are also interested in their niche or industry.

Relatable

Make it relatable: Relatability is one of the most important factors in creating shareable content. If you can’t relate to your audience, how will they be able to relate to you? Your content needs to speak directly to the concerns and interests of your target audience. If you do this effectively, then they will be more likely to share your content with others because it will resonate with them on an emotional level.

High quality of content is the first thing that makes a good content. It should be written by a native speaker and in such a way that the reader would want to read it all.

Keep your sentences short, use an easily understandable language and don’t forget about the subheading because it helps readers to navigate on your blog more convenient.

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