It’s the year to level up the game for digital marketers. 2020 has brought us all into working remotely, highly relying on social media and all online platforms. Now with the continuous rise of the work-from-home set up, it is no surprise that social media platforms like Facebook, Twitter, Instagram, LinkedIn, Youtube, Tiktok have been changing and developing their features and algorithm.
We expect this year of 2021 to be a high time especially for digital marketers. To help you get set up with your kick off social media strategies, here are some important trends to watch out for:
Social Media Prediction Top #1 E-Commerce gets the spotlight
Yes, online shopping has become the star of the new normal. Since COVID-19 hit all countries, people have spent their time browsing online and even enjoyed the luxury of shopping while staying at home. Brands have become closer to their target customers as personalized messages become more effective and engaging.
Social Media Prediction Top #2 Video Content takes over even more
You have seen the Titkok craze, millions of users signed up in the platform and became influencers themselves. Youtube, on the other hand, is still the strongest source of video information and entertainment and will continue to expand in the coming future. If your business is still not into videos, you should start including them in your social media plan and strategy.
Social Media Prediction Top #3 Twitter Stories called “Fleet”
Twitter has recently launched their own version of 24-hour stories called “Fleets,” which aims to give users a sense of freedom to share their moments and spark conversations. This has been tested on some countries like Brazil, Italy, South Korea, and India. We cannot wait to see it being more developed and accessible to all users.
Social Media Prediction Top #4 Virtual Reality Games takes the center stage in live streaming
It is true that the gaming industry takes the lead in live streaming these days. We expect an even more growth in VR games and brands should think about investing in them.
Social Media Prediction Top #5 Content value vs production quality
In social media, the more authentic and personalized the content is, the higher its value and engagement. Unless a highly produced video gives the same high content value, the audience will not care about what you show them.
In conclusion, these are only a glimpse of what’s yet to come this 2021. It’s still important to keep up with the latest social media trends and algorithms, study which one will work for your brand. Remember to take advantage of these new features as soon as you can and get ahead of your competitors.
About the Author
Summer Ps is a full-time video producer, digital and affiliate marketer. As long as she has coffee and chocolates on hand, she’s good to go. Find her online:
