It’s no surprise that social media is also playing an important role in recruiting. With more than 70% of job seekers using social media to research companies and candidates, recruiters have a lot to gain from using the same tools to find talent.

Here are five ways social media can be helpful in recruitment:

1. Finding passive candidates

It helps you find passive candidates who aren’t looking for jobs. How many times have you read an article about someone who was recruited from their blog?

2. Building relationships with candidates

Social media makes it easy for companies to find these people by searching keywords related to their industry or location. You can even use tools like Hootsuite or Sprout Social to schedule tweets at different times so you can reach out without appearing too pushy.

3. Advertising jobs

It’s a great way to engage with industry influencers and thought leaders who might not be actively looking for jobs but would make valuable additions to your team

It allows you to highlight company culture through photos, videos and testimonials from employees

In summary, social media is a powerful tool for recruiters, and it is becoming more and more important in the recruitment process. It is estimated that around 70% of recruiters use social media as part of their recruitment strategy. Social media can be used to find passive candidates, build relationships with candidates and even advertise jobs.